For researchers embarking on their first international marketing research project, it is easy to get caught up in the excitement – and, yes, prestige – of doing something different. But global marketing research is different from U.S.-based marketing research, and you can’t just jump in without understanding and planning for those differences.
We've developed a resource with 7 tips to make sure that your next international research project is a success.
In this Tip Sheet you'll learn more about:
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