Is a Community the Answer to Your Research Prayers? 

Online communities are growing in consumer acceptance and participation. Many companies have online communities for sales and marketing, but online communities can also be a valuable tool for marketing research.  

We've developed a Tip Sheet designed to share the pros and cons of communities as well as tips for getting the most of out these online research communities. 

In this Tip Sheet you'll learn more about:

• Establishing goals and objectives
• Fair incentives
• Community engagement
• and more!