Market research is an investment of time and money, and everybody wants to get the most bang for their buck. Clients often feel frustrated that the research doesn’t get the desired traction within the organization or sits on a shelf after it is completed.

That’s why we encourage our clients to use Activation Workshops to bring the research to life and embed the insights and implications within your organization.

This free resource shares examples we used for an Activation Workshop to generate new product ideas, but you can easily adapt them to other types of workshops.

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Building an Activation Workshop: 9 Tips for Bringing Research to Life

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