New to Healthcare Market Research?

Here are 9 Must-Know Tips to help you hit the ground running

Market research with healthcare professionals (HCPs) is very different from market research with other populations. The main reason for that is there are not that many HCPs available, especially physicians.

Add to that problem that most HCPs are extremely busy professionals, and their time is valuable. As a result, based on our experience, less than one-third of professionals in any medical category may participate in marketing research with any regularity. You can’t meet your quota by sending the panel more invitations, as you can with general consumer population surveys. There are simply not enough HCPs to go around.

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