All marketing research data collection partners are not equal, especially when you are conducting CLTs (central location tests) and iHUTs (in-home use tests). CLTs and iHUTS often require a larger sample for quantitative results. They also tend to be very complex – fielding with a large number of people in one or more settings locally or nationally. While most data collection partners will say they can do these types of projects, it makes sense to delve deeper and ensure that you are choosing the right partner for your project.
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